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Eroica Canada | Niagara, 2018

L’Eroica started in 1997 because of one man, Giancarlo Brocci, who admired the values of a past cycling so much that he wanted to reconnect others to the heritage that inspired much Italian history, literature, culture, and music. L’Eroica also created a foundation for the protection and preservation of the last gravel roads in Tuscany. These romantic concepts led to the idea of L’Eroica, an event that initially saw 92 “hunters of feelings and emotions”, as the creator Giancarlo Brocci defines them. – See more

Heroic.Life | Sport, Medicine, Training

Providing the next generation of Health & Fitness

Achieve your Heroic.Life!  Through a constant integration of a personalized application of advanced bio electrical technology, such as brain wave to body connections, cellular energy via PEMF (pulsed electro magnetic frequency), and combination of the most revolutionary exercise technology, such as ARX plus classic extreme cardiopulmonary work, versa climbers, and pulleys, you will receive measured outcomes to help you reach your Heroic.Life!

About Dr. Joe Pelino